Monday, January 14, 2013

Riviera Nayarit received over 370 million impacts from the US and Canada media during 2012

•    PR efforts made by the CVB of Riviera Nayarit in 2012 resulted in 270 articles that invite travelers to visit Mexico’s Pacific Treasure

In Riviera Nayarit our luxury is surprising. In 2012, our magic attracted the attention of journalists in the United States and Canada, who published 270 articles in different publications, generating 370,365,751 hits as a result of the PR efforts of the CVB of Riviera Nayarit.

The Convention and Visitors Bureau endorses its commitment to work intensely to achieve the objective of attracting more tourists to Mexico’s Pacific Treasure, and to distribute them along all of Nayarit in order to improve the quality of life of all our people, following the plan defined by Governor Roberto Sandoval Castañeda.

“The articles promoting Riviera Nayarit have an estimated value of $12.5 million USD, and in turn have been obtained through PR efforts at a low-cost, since we only had to pay for lodging, food and transportation”, said the Managing Director of the CVB, Marc Murphy.

The CVB is a non-profit organization that works under the direction of the Hotel and Motel Association of Bahía de Banderas in order to promote the entire Riviera Nayarit. Through efforts like this one, we’re promoting tourist activity and fostering the harmonious development of all the people in Nayarit.

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