Tuesday, January 22, 2013

Exposure on digital media generated over 35 million hits for Riviera Nayarit in 2012



  • The work made on the official websites and through blogs and social media generated a 31% increase in exposure our destination with respect to 2011
In Riviera Nayarit our luxury is surprising, and our magic captured the attention of online visitors worldwide. In 2012, the communication work made by the Convention and Visitors Bureau (CVB) of Riviera Nayarit resulted in 35,812,050 hits on information related to Mexico’s Pacific Treasure through the official electronic media offered by the destination.

“The Convention and Visitors Bureau endorses its commitment to work intensely to achieve the objective of attracting more tourists to Mexico’s Pacific Treasure, and to distribute them along all of Nayarit in order to improve the quality of life of all our people, which are in line with the objectives set by Governor Roberto Sandoval Castañeda”, said Fernando González Ortega, president of the CVB.

The work made on the websites, which were constantly updated and modified, as well as the creation of websites for mobile devices, blog posts, and posts on Facebook, Twitter and Youtube were all successful, and resulted in an increase of 31% with respect to 2011, when we got 27,312,579 hits.

The CVB is a non-profit organization that works under the direction of the Hotel and Motel Association of Bahía de Banderas in order to promote the entire Riviera Nayarit. Through efforts like this one, we’re promoting tourist activity and fostering the harmonious development of all the people in Nayarit.

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