Tuesday, November 13, 2012

Riviera Nayarit’s Half Marathon route to be improved



  • It will extend along the coastal strip until Flamingos and across El Tigre Golf course
In Riviera Nayarit luxury is our magic, magic that will inspire hundreds of runners seeking to break their records at the new modified route of the “Riviera Nayarit Touristic Half Marathon 2012” this upcoming November 17th.

Previously, this race has it had been rated as “One of the most beautiful Long Distance Routes in Mexico and The World”. The modification, to extend along the coastal strip in Nuevo Vallarta and Flamingos and across El Tigre golf course, was made to create an even more beautiful running route, endorsed by the Mexican Federation of Athletics and Athletics Association Nayarit State, certified by AIMS (Association of International Marathons and Distance Races).

Since the creation of the Riviera Nayarit brand five years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn’t just a marketing issue, but a strategy to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole – and high performance sports are a key niche to achieve this goal.

The strong impulse that Riviera Nayarit is receiving through events like the Touristic Half Marathon, which is promoted by the Convention and Visitors Bureau (CVB) allows to attract tourists and specialized media that cover these type of events.

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