·
The destination known as Mexico’s Pacific Treasure was at the
latest Rod Stewart concert in Mexico City
- Marketing strategies like this one have generated over 55 million international marketing hits for our destination
While Rod Stewart was
singing “Da ya Think I’m Sexy”, thousands of people were thinking about Riviera Nayarit, a destination where
luxury ignites romance. Last August 16, Mexico’s Pacific Treasure setup a booth
next to the doors of the National Auditorium, where the British singer
performed.
The 9,565 people that
attended this event received first hand information about the news in Riviera
Nayarit, as part of the marketing strategies planned by the Convention and
Visitors Bureau (CVB) of this destination, and the Council for the Promotion of
Tourism in Mexico (CPTM).
These marketing efforts
made by Riviera Nayarit are joining the efforts made by the State Government
led by Roberto Sandoval in order to improve the life of all the people in
Nayarit, by attracting visitors that allow us to reactivate the regional
economy, and by linking the current production chains and generating employment
for the local population.
Through marketing
campaigns and strategies like promoting our brand at the Rod Stewart concert,
we’re looking to influence the travel decision of potential visitors. The work
in this area has already generated 55 marketing hits this year, in both
national and international markets.
ESTIMATED MARKETING
HITS
Between January and
July 2012, our marketing strategy produced the following results:
15 million hits in
Mexico
34 million hits in the
United States
5.6 million impacts in
Canada
300 thousands impacts
in Latin America
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