· TV anchor Patty Eversbush recorded 13 shows to promote Nayarit, and participated in live TV and radio shows from July 9 to 29
In Riviera Nayarit luxury is our nature, and this nature captivated Patty Eversbush, travel specialist of Cadena 3 Televisión. Between July 9 to 29, she recorded 13 shows on our destination that will be broadcasted on this successful TV channel, and she also made live appearances on radio and TV.
Eversbush had the support of the Convention and Visitors Bureau (CVB) of Riviera Nayarit, and 10 shows will be focused on promoting the destination and its attractions, while the remaining three will focus on Riviera Nayarit’s sister brands.
“The Convention and Visitors Bureau endorses its commitment to work intensely to achieve the objective of attracting more tourists to Mexico’s Pacific Treasure, and to distribute them evenly throughout Nayarit. The CVB is also promoting brands like Sierra del Nayar, Nayarit Colonial and the Enchanted Lagoons in order to improve the quality of life of all our people”, said Marc Murphy, managing director of the OVC.
The Convention and Visitors Bureau (CVB) of Riviera Nayarit, a civil association dedicated to promoting the destination, has worked closely with all sectors of society and government in order to achieve its objective: to position Riviera Nayarit as an independent destination with great attractions, spectacular landscapes, and high-quality services.
One of the strategies used by the CVB is to attract the attention of the media through PR
efforts like this one with Cadena 3, in order to achieve the greatest possible exposure with the lowest cost, generating a greater influx of tourists to the destination.
In 2011, the PR department made 34 familiarization trips involving 90 journalists. Derived from these trips, and without having to pay more, these journalists wrote articles for international publications, which generated 290,104,103 media impacts to date, while the national media created 263,238,851 media impacts. Additionally, the CVB is looking to break those records in 2012.
Cadena 3 reaches 30 million homes in México through open signal, cable and Sky