· The marketing efforts made through the destination’s website and social networks is paying off for our destination
· In the first half of this year, we’ve already exceeded last year’s total hit count
Between January and July 2012, Riviera Nayarit received 5,537,471 online hits, resulting from the marketing efforts made by the Convention and Visitors Bureau (CVB) of this destination on its website, blogs, and social networks.
Increasing the online presence of our destination has been one of the key objectives for the CVB of Riviera Nayarit in 2012. The influence of online media in purchase decisions of international travelers is becoming increasingly important, and is the fastest-growing factor for hotel reservations.
We have already reached the goal of increasing the number of hits as compared with 2011. Last year, we had 5,314,599 hits. “From now and until the end of the year, every online hit that we receive will add to a total that’s far superior to last year’s results. We’re expecting to close 2012 by doubling the number of 2011 hits thanks to our promotional efforts”, said Marc Murphy, managing director of the CVB.
The Convention and Visitors Bureau (CVB) of Riviera Nayarit is constantly updating its English and Spanish blogs, which link to the respective websites and in turn feed the different social networks with news on Mexico’s Pacific Treasure.
Additionally, our destination is constantly working on improving its positioning on search engines for specialized keywords. It also works interacting with the different communities in Facebook, Twitter, Pinterest and YouTube, in order to generate a larger organic impact through social networks.
These efforts follow the results of visitor studies made by the CVB, which discovered that 41% of visitors make their reservations online. Additionally, 9% make their travel decisions based on the information available online.