Thursday, April 12, 2012

Riviera Nayarit’s efforts in Colombia are producing immediate results


      The promotion efforts made last March during the Vitrina Turística Anato are already tangible

The promotion efforts made by the Convention and Visitors Bureau (CVB) of Riviera Nayarit, which has set the goal of opening new markets in Europe and Latin America, is already generating results. It’s now possible to travel from Colombia to the destination known as Mexico’s Pacific Treasure for $691 dollars on a four-night package, as a result of the agreements reached during the Vitrina Turística of the Asociación Nacional de Agencias de Viajes y Turismo de Colombia (Anato).

At this event, which took place last February 29 to March 2, the CVB of Riviera Nayarit was featured as one of the new destinations promoted by Travel Depot, the largest travel wholesaler in Colombia.

A few days after the promotion tour ended, Aeromexico announced its alliance with Travel Depot, as well as a new route that would connect Mexico City with Bogota, and so began the threefold promotion of Riviera Nayarit in Colombia. Today, these new vacation packages are already featured in several websites in Colombia.

One of the objectives of the CVB of Riviera Nayarit in 2012 is to open new business opportunities for the entire touristic industry in our state, and this is why these recent specials to visit Riviera Nayarit from Colombia represent a major milestone

“The Convention and Visitors Bureau is hereby confirming its commitment to work intensely to attract more tourists to Mexico’s Pacific Treasure and distributing them throughout Nayarit, in order to improve the quality of life of all our People”, said Fernando Gonzalez Ortega, president of the CVB and the Association of Hotels and Motels of Bahía de Banderas.

COLOMBIAN MEDIA ALSO PROMOTES

Colombian journalists visiting Riviera Nayarit during Tianguis Turistico Mexico 2012 also started publishing about Mexico’s Pacific Treasure. El Espectador diary reviewed luxury at Punta Mita on their weekly travel magazine, while Mira diary high lighted the activities that could be found all over the destination.

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