- The All Star México 2012 Championship took place in our destination last March 30 at Marival Suites & Resort
In Riviera Nayarit luxury means adventure, and last March 30 this sense of adventure assembled 450 cheerleaders from 23 teams throughout the country, who vied to win the All Star México 2012 Championship, which took place at Marival Suites & Resort in our destination.
The championship was organized by the Association of Cheerleaders of Nayarit (APEN), and was supported by the Convention and Visitors Bureau (CVB) of Riviera Nayarit, once Mexico’s Pacific Treasure was chosen to be the host in November 2011.
The CVB of Riviera Nayarit has defined the events and conventions segment as a priority within the framework of promotion for our destination, as it realizes that these contribute directly to selling hotel nights and in accomplishing the objectives defined by the State Government headed by Roberto Sandoval, in order to attract tourism to benefit the people of Nayarit.
Additionally, successful events like this one also become word-of-mouth publicity once participants, who are usually opinion leaders, return home and praise their experience in Riviera Nayarit, therefore attracting new visitors.