Thursday, November 3, 2011

Riviera Nayarit wants to paint itself in green and yellow


  • The St. Regis Punta Mita and the Convention and Visitors Bureau of Riviera Nayarit are seeking to attract Brazilian tourists after the opening of a new TAM Airlines route to Mexico City, with connections to our destination
  • Eight of the most important Brazilian media agencies visited Mexico’s Pacific Treasure this week
The St. Regis Punta Mita and the Convention and Visitors Bureau (CVB) of Riviera Nayarit organized an introductory trip for the most important Brazilian networks in an effort to attract new tourists from Brazil, one of the most important travel markets in Latin America. Our destination is seeking to capitalize on the new daily flight by TAM Airlines from Sao Paulo to Mexico City, and its connections to this destination.

Eight journalists from this South American country will experience the destination known as Mexico’s Pacific Treasure on November 2 – 4, and will visit Punta Mita, Sayulita, San Francisco and La Cruz de Huanacaxtle in order to personally experience the benefits of our destination, which include bird watching, surfing, culture, gastronomy, golf courses, and a first-rate nautical infrastructure.

According to Carl Emberson, General Manager of the St. Regis Punta Mita, the opening of TAM’s new flight is an amazing opportunity to attract this market, which has been classified as one of the most important purchasers of travel products in the world.

“Brazil represents a huge market for luxury products, adding up to 2,300 million USD – the largest in Latin America, and is a market that’s growing 35% each year, according to MCF Fashion, a renowned Brazilian consulting agency for high-end service providers”, said Emberson.

This manager, who has worked in the travel industry of this country, said that the experience is especially good in Sao Paulo, a city that represents 75% of the Brazilian market, since it’s where the people with the highest buying power reside.

Finally, Emberson talked about the positive experience of linking the St. Regis Punta Mita with the Riviera Nayarit brand, and how important it is for their marketing strategy to work jointly with the CVB.

“I’ve had the opportunity to work closely with the CVB of Riviera Nayarit, and after this experience I’m now convinced that one of our priorities is to help promote the destination, due to the extensive development that it has experienced. The Punta Mita brand and the Riviera Nayarit brand are always part of our presentation to end markets, as this offers benefits for everybody”, he said.

The marketing efforts being made by the CVB of Riviera Nayarit and the search for new markets is a priority this year, as it brings results such as this one, which allow us to improve the quality of life of all the people of Nayarit by reactivating the regional economy and linking the productive chains in our state, generating benefits for the People.

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