- The race at Mexico’s Pacific Treasure will take place on November 19, and 200 runners have already registered to compete
In Riviera Nayarit luxury means surprises. The Riviera Nayarit Touristic Half Marathon, which will take place on November 19, is the only competition in the region that has been certified by the Mexican Athletics Federation and by the International Association of Athletics Federations, and already has at least 200 registered competitors.
It is believed that the third edition of this race will exceed all expectations by having over 500 runners, an important achievement to attract sports tourism, which will help reactivate the economy of the people of Nayarit.
“High endurance sports are a key niche to attain this objective, as they deal with people who are strongly focused on achieving goals, and who also have purchasing power and a well developed environmental culture, which provides the ideal conditions to promote our destination and to generate economic benefits for everyone”, said the President of the Convention and Visitors Bureau (CVB) of Riviera Nayarit, Fernando González Ortega.
He also highlighted the importance of the marketing efforts that have taken place to attract competitors at similar races in Monterrey, Aguascalientes, Mexico City, and San Luis Potosi, among other cities, reaching over 2,500 direct impacts through printed media.
“This is a job that requires surgical precision, and maybe its numbers are not impressive, but it is a high-yield endeavor because it take place within a market niche that’s interested in traveling here. Furthermore, in terms of promotion and in attracting new tourists, the media coverage received by events such as this one is also very important”, concluded González Ortega.
The CVB of Riviera Nayarit is a public non-profit association dedicated to promoting tourism on the coast of Nayarit, from its southern border with Jalisco in Nuevo Vallarta to Novillero, next to bordering Sinaloa on the North, by integrating the promotion of historic and cultural sites.