- The Hard Rock Hotel will come to Mexico’s Pacific Treasure with Palace Resorts in the Spring of 2012
Riviera Nayarit Rocks! This is now truer than ever, because in the Spring of 2012 our destination will open a new concept in hotels that will attract a new market niche: Palace Resorts has announced its alliance with Hard Rock Hotels in Mexico, and its property in Riviera Nayarit will be ready to rock in the first months of next year.
The opening of the Hard Rock Hotel Vallarta Palace will not involve new construction, but will instead see a complete reengineering of its design and decoration, which will include hundreds of memorabilia items in the purest style of this franchise.
Live music and the concept that has made Hard Rock a successful brand will allow them to offer enticing features that currently can’t be found anywhere else in Mexico, and will therefore allow us to attract a new market niche to Riviera Nayarit.
The Convention and Visitors Bureau of Riviera Nayarit congratulates Palace Resorts for this new alliance, which contributes not only to increase the number of tourists, but also to offer new marketing possibilities for our destination.
The marketing efforts made by the CVB of Riviera Nayarit in 2011 include the diversification of market segments and tourist profiles arriving to our destination, as these are the best ways to guarantee that we will be able to attract a larger number of tourists to our destination, which will in turn translate into improving the quality of life of all the people of Nayarit by reactivating the regional economy by linking the productive chains in our State, generating wellness for everyone.
Innovative efforts like this one by Palace Resorts are contributing to attain these objectives, which complement the goals defined by the State Government, headed by Roberto Sandoval.