Monday, October 24, 2011

Riviera Nayarit is carrying out 20 marketing campaigns

In Riviera Nayarit luxury means amazement. The Convention and Visitors Bureau (CVB) of Riviera Nayarit has designed a high-precision and high-efficiency marketing strategy, and is currently carrying out 20 marketing campaigns aimed towards the leaders of the touristic market, in order to attract large numbers of tourists to our destination.

16 of these campaigns are joint projects with the Mexican Council for the Promotion of Tourism (CPTM), and the main commercial partners of our destination, including wholesale retailers, specialized travel websites and the main airlines serving Riviera Nayarit.

These 16 events include the launch of flights from San Francisco by Virgin America, and from Amsterdam by Arkefly, which will start arriving in Riviera Nayarit this winter, in a joint strategy with Puerto Vallarta.

There are also three main campaigns aimed towards the national tourism, two of which have been using mass media, and one through a leading agency. An additional campaign using alternative media is being executing together with the CPTM, and includes brand promotion in different events, electronic publicity in department stores, and even the recommendation of our destination in the “1,2,3” show, which is sponsored by the CPTM and broadcast weekly by a major Mexican TV network.

These marketing efforts for Riviera Nayarit are joining the efforts made by the State Government led by Roberto Sandoval in order to improve the life of all the people in Nayarit, by attracting visitors that allow us to reactivate the regional economy, and by linking the current production chains and generating employment for the local population.

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