598 travel agents were in direct contact with the novelties of Riviera Nayarit after the Promotional Tour organized by this destination visited the Western and Bajio regions of our country in an effort to get the attention of national tourists for the upcoming summer season.
Almost 75% of all national tourists to Riviera Nayarit in 2010 came from the states of Jalisco, Aguascalientes, Guanajuato, Michoacan and Queretaro. This promotional tour was designed to cater to this demand, with seminars offered to tour operators and regional travel agents.
Jalisco generates approximately 59% of all national tourism to Riviera Nayarit, and during the tour, 160 travel agents attended the seminar. Guanajuato and Aguascalientes generate 5% of visitors each, with 100 agents attending the seminar in Leon and 135 in Aguascalientes. 4% of all Mexican visitors came from Queretaro, where the tour reached 80 travel agents, while in San Luis Potosi, 73 agents enjoyed this promotional tour.
During these events, our destination offered breakfast to the participants. Meanwhile, the Convention and Visitors Bureau (CVB) of Riviera Nayarit trained the agents on the distinctive features of our destination, which include a first-rate touristic infrastructure surrounded by magnificent natural scenery.
Earlier, a small trade show was organized, including the participation of members of the hotel associations of Bahia de Banderas, Tepic and Compostela, as well as some touristic service providers, who received promotional material.
After the event, representatives of hotels, airlines and services visited each and every table to further explain the products they offer, allowing for a more direct contact and a better transmission of the information.
Bel Air, Royal Decameron and Los Cocos Decameron, Dreams Villa Magna, Grand Velas Riviera Nayarit, La Tranquila, Paradise Village, Riu, St. Regis, Taheima, Vallarta Palace, Villa Varadero, the Convention and Visitors Bureau of Tepic, Interjet, Aqua Aventuras, Banderas Bay Travel, and Vallarta Adventures constituted the Promotional Tour of Riviera Nayarit.