Wednesday, May 25, 2011
The #Midestino campaign organized by Riviera Nayarit, the Grand Velas Riviera Nayarit and Aeroméxico resulted in approximately 1,000 tweets in 24 hours, generating a high exposure for our destination’s brand through social media in just over a day.
The campaign began on April 27 at 12:00 and ended the next day at 18:00, with the participation of at least 424 Twitter and 860 Facebook users (even though the platform used for this event was hosted on Twitter), which generated a strong exposure of the three organizing brands on the social networks.
Participants first had to open a Twitter account and follow the comments of @AeroMexico_com, and then retweet the message “#MiDestinoEs Riviera Nayarit ¡@Aeromexico_com, Riviera Nayarit y Grand Velas Riviera Nayarit me llevan!”. After this, they would receive an invitation to participate and would have to write and publish a creative tweet that would promote the best way of getting to know Riviera Nayarit, using the hashtag #MiDestinoEs.
This promotional strategy generated 1,000 different messages with creative promotional proposals, which instantly became high-relevance messages.
An editorial board composed of five people decided that the winning tweet was the one posted by Marco Antonio Saucedo Garcia, under the @Marqo username, after taking in consideration the creativity and how he promoted people to get to know Riviera Nayarit.
One of the main objectives of the Convention and Visitors Bureau (CVB) of Riviera Nayarit is to increase the online visibility of our destination, due to the fact that the Internet is becoming increasingly influential in the purchase decision of international travelers, and is becoming the largest growing factor for hotel reservations.
In this light, the alliance with Aeroméxico and Grand Velas Riviera is an important asset to promote our destination.