Wednesday, December 22, 2010

Riviera Nayarit has thousands of people tweeting

The Grand Velas Hotel and the Convention and Visitors Bureau of Riviera Nayarit have created a joint strategy to use social networks to promote our destination

On your mark, ready, set... everybody tweet the benefits of visiting Riviera Nayarit. Last Thursday, November 18, the popular Internet website ZipSetGo.com visited our destination as part of a joint strategy organized by the Convention and Visitors Bureau (CVB) and the Grand Velas Riviera Nayarit Hotel, resulting in thousands of messages being sent over the Internet via Twitter.

April, Rachel and Sara Beth created the Traveler's Night In (#TNI) concept to provide their blog followers and journalists the opportunity to interact with them for 90 minutes and discuss a specific touristic product. Furthermore, this was the first time in which these journalists sent their messages from the destination itself.



ZipSetGo.com is an online community that aims to offer tools and resources to the travel industry professionals and to seasoned travelers. Through the use of social networks, their collaborators share their experiences and knowledge with specialists, and request others to do the same.

Their Internet website offers information on more than 100 tourist destinations throughout the world, providing access to reliable, easy to understand and collaborative information about the best travel locations. Their blog and website register up to 2,800 daily visitors from 67 countries, mainly from the United States. 
 
The #TNI concept was created so that every Thursday, all their followers would be able to share their opinion on specific touristic products, and at the same time, to promote the competitive advantages of these products among travel professionals.

Approximately 5,000 messages were uploaded in the Tweet Up devoted to Riviera Nayarit. These discussed the benefits of visiting our tourist destination, and generated a good exposure when the ZipSetGo Angels, as their collaborators are known, described their experiences at the Grand Velas Riviera Nayarit, their excitement while swimming with dolphins in Vallarta Adventures, and the extraordinary gastronomy of our destination.

The strong support that our destination is receiving through the initiatives made by the Convention and Visitors Bureau (CVB) follow the directives set forward by Nayarit's Governor Ney Gonzalez Sanchez, who has placed tourism as a key factor to the integral advancement of our state.

No comments:

Post a Comment