- Revenue for the Destination reached $837,656,765 USD from January through June 2015; income for the same time period the previous year was $809,542,625 USD, revealing a 28 million dollar increase.
The trend towards continued tourism growth displayed by the Riviera Nayarit is reflected in its indexes and stats. For example, an increase of 3.47% in revenue during the first semester of 2015 over the same time period the prior year was detected, per information taken from the Barometer compiled by the Riviera Nayarit Convention and Visitors Bureau (CVB).
“We must take into consideration the very important fact of the parity of the peso versus the dollar,” commented Marc Murphy, Managing Director of the Riviera Nayarit CVB. “If we see an increase in spite of this, then it’s a sure sign we’re on the right track.”